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Eating Oxford

Oxford’s Steve and Linda Green Rule Global Pizza Magazine Empire

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Despite 17 years of success in the publishing business, PMQ Pizza Magazine remains a mystery to many in Oxford. “A pizza magazine? What, you write about pizza?” is the common refrain for those not familiar with the work of Steve and Linda Green.

Steve and Linda Green

Steve and Linda Green


But the name is quite familiar to pizza restaurant professionals around the world. The Greens publish a total of three pizza industry magazines in the U.S., China and Australia. The original American version has a national circulation of more than 40,000 pizza restaurant owners and operators. Every issue is devoted to helping pizzeria operators make more money, with articles focused on pizzeria marketing, culinary trends, state-of-the-art technologies and profiles of successful operators. It’s a formula that continues to work, as PMQ has kept growing even while many trade magazines have shrunk or gone out of business in recent years.
However, publishing was not new to the Greens when they launched PMQ in 1997. Longtime Oxonians may recall their TV Tempo weekly guide, published in the 1970s and 80s, and the Oxford Green Pack, which provided coupons in the mail from 1991 to 1997.
Steve, a marketing whiz and former Domino’s Pizza franchisee in New York, California and Picayune, Miss. In 1996, he left his family in Oxford for a six-month consultancy in Seattle, where he helped set up Cyber Slice, the first online ordering company for the pizza industry. He was in Seattle when Steve Jobs, creator of the software used for the program, ordered the first pizza via the Internet. “Steve Jobs predicted that ordering online would be a big deal,” Steve Green said.
PMQ Pizza Magazine

PMQ Pizza Magazine


Steve knew that the pizza industry presented a big opportunity for an entrepreneur with the right idea. At the same time, the Greens were happy in Oxford. Steve earned his MBA at Ole Miss and didn’t want to move away.
“What can you do if you love Oxford and want to stay here, but you don’t work for the university?” After checking out a pizza-related trade show in Columbus, Ohio, Steve and Linda began to think about taking Steve’s pizzeria marketing expertise to the next level. Pizzeria operators often came to Steve for sales and marketing ideas, so he decided to share his thoughts with a small group of people who signed up for a newsletter. Although other publications already served the pizza industry, none of them focused on marketing. The Greens knew that many operators were hungry for moneymaking ideas. Before they knew it, PMQ Pizza Magazine was born.
“Steve started without me, and then I closed Green Pack and sold ads for him at PMQ,” Linda said. “Now we bring in money from all over the country to Oxford. You don’t need to be located in a major city to publish a magazine. And there are a lot of good writers here. We love Oxford.”
Humble Beginnings
PMQ began in the Greens’ living room, with Steve managing the content and Linda handling ad sales.
Brian Hernandez makes pizza in the office kitchen.

Brian Hernandez makes pizza in the office kitchen.


“We never thought about turning it into a magazine, but as more and more people asked to subscribe to our newsletter, we realized we were getting a big response,” Steve said. “So, by October 1997, we decided to publish a full-blown magazine.”
After a few years, they hired Tom Boyles, who became their first editor-in-chief. Boyles was a senior journalism major at Ole Miss when he heard Dr. Ed Meek, publisher of HottyToddy.com, talk about the magazine industry in one of his classes. At the time, Meek published Nightclub & Bar Magazine, a highly successful national trade publication for the nightclub, bar and restaurant industry. After class, Boyles cornered Meek in the parking lot, hoping to land a job with Nightclub & Bar Magazine. The company was fully staffed, but Meek passed Boyles’ resume to the Greens.
PMQ Pizza Magazine

PMQ Pizza Magazine


“While finishing up school, I had envisioned myself being on cool assignments for Rolling Stone and hanging out with rock stars or out on a dig in Egypt on assignment for National Geographic,” Boyles recalled. “The idea of a pizza magazine was as foreign to me as reconstructing a DNA model for a dinosaur. But Steve interviewed me at his dining room table and I was hired as the new editor-in-chief on the spot.”
For a while, the three-person team worked out of the Greens’ living room, where Linda would greet them with morning coffee and Boyles’ desk was a ping-pong table. Soon, however, they moved into a small office with two phone lines and Internet dial-up.
Initially called Pizza Marketing Quarterly, or PMQ for short, the magazine moved to a bimonthly publishing schedule in 2003, changed its name to PMQ Pizza Magazine in 2005, and began publishing 10 times a year in 2010.
World Travelers
As PMQ’s popularity began to rise, Steve came up with a new marketing idea inspired by the hit movie “Dumb and Dumber.” The scene featuring the Swedish Bikini Team gave him the idea of creating the U.S. Pizza Team, consisting of both accomplished pizza chefs and talented dough-spinners performing high-energy, acrobatic-like promotions set to popular music.
Bradley Johnson Competes Freestyle Acrobatics at Work Pizza Championship in Parma, Italy.

Bradley Johnson Competes Freestyle Acrobatics at Work Pizza Championship in Parma, Italy.


Today, the U.S. Pizza Team travels all over the world for competitions in the culinary and acrobatic pizza arts. After going through trial competitions throughout the U.S., winners earn all-expense-paid trips to compete in the World Pizza Championships in Italy every spring. In 2010, the USPT represented Oxford in the Macy’s Thanksgiving Day Parade in New York City and has been featured on local and national morning talk shows, including The Today Show in 2008.
PMQ staff members often travel with the USPT and even make occasional international trips to learn about the pizza industry in other countries.
“Within four years of being hired by the Greens, I had traveled around the world a few times, eating pizza for a living,” Boyles said. “PMQ grew from an 86-page magazine that was published four times a year to more than 100 pages published 10 times a year, with Australian and Chinese editions published four times a year. We have come a long way from working off of ping-pong tables in the living room.”
US Pizza Team

US Pizza Team


Boyles left PMQ to become publisher of PMQ Australia in 2007. Liz Barrett of EatingOxford.com took over the reins at that time and then rejoined the team as an account executive in 2012.
“While I never got to hang out with rock stars or see the pyramids, I did get to visit Rome, see the Coliseum and the Italian countryside many times,” Boyles said. “I saw Germany and rode the Eurorail through Switzerland, had a few beers in Dublin, Ireland, and visited New Zealand and Australia. Never did I dream that moving to Oxford, Mississippi and taking a job for a pizza magazine would lead me down the paths I have walked. It has truly been one of the greatest rides of my life. And now that I am back with the Greens and the PMQ family, I am sure there is more to come.”
The Greens love to travel, too. Steve said he has been delighted to expose his family, including daughters Caroline and Missy and son Chris, to international opportunities while meeting and working with so many great people all over the world.
Dave Sommers' Largest Dough Stretch as Italian Prince Emmanule Filiberto looks on.

Dave Sommers’ Largest Dough Stretch as Italian Prince Emmanule Filiberto looks on.


For Linda, it’s especially rewarding to hear that a pizzeria operator has found success by reading and learning from PMQ. PMQ’s Think Tank, an online forum started in 1998, also helps to connect pizza industry professionals around the country. Today the site continues to grow, with more than 2,400 users who share business tips and exchange ideas for increasing profitability and making better pizzas.
One of the worst economic downturns in history couldn’t slow the Greens down. When the recession hit in 2008, many print publishers began to scale back, cutting pages and laying off staff. The Greens took the opposite approach, expanding PMQ to offer more articles and adding a video component, called Pizza TV, to their website. The company recently hired a social media director to focus on its Facebook, Twitter and Google+ platforms and launched Pizza 360, the pizza industry’s first online talk show, in late 2013. The company’s thriving website gets 26,000 unique visitors a week and 13,000 industry professionals subscribe to This Week In Pizza, PMQ’s weekly newsletter.
While the magazine will continue to evolve, the Greens said they plan to keep working at it for a long time and hope that PMQ will outlive them. For now, though, they remain active publishers working every day at the office along with about a dozen local employees.
VIDEO: PMQ Company Tour

 
VIDEO: US Pizza Team at the 2013 World Pizza Championship in Italy

 
Patrick Maggi and Wilhelm Rodriguez compete in Italy.

Patrick Maggi and Wilhelm Rodriguez compete in Italy.


PMQ Cheese Pizza Team at Prosciutto Factory in Parma Italy.

PMQ Cheese Pizza Team at Prosciutto Factory in Parma Italy.


Scottish Pizza Artist Domenico Crolla, Steve Green and Brian Hernandez in Italy.

Scottish Pizza Artist Domenico Crolla, Steve Green and Brian Hernandez in Italy.


USPT Greg Spaulding and Leonardo Giordano confer at World Pizza Championship in Parma, Italy.

USPT Greg Spaulding and Leonardo Giordano confer at World Pizza Championship in Parma, Italy.


– Written and contributed by Melanie Addington 
 

1 Comment

1 Comment

  1. Daniel Perea

    January 8, 2014 at 5:32 pm

    Who wrote this story? It was great!

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Eating Oxford

The Velvet Ditch brings seafood and steady service to Oxford

A new hot spot offering seafood, bar favorites and steady service in a setting that fits both weeknights and game weekends

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OXFORD, Miss. — The Velvet Ditch has become a regular stop for people looking for seafood plates, sandwiches and a sports-bar setting near the Oxford Square.

Its menu leans toward familiar items, and the service is one of the reasons diners say they return. The restaurant sits on South Lamar Boulevard, close enough to campus and the Square to draw steady traffic on most nights.

The interior features televisions, open tables and a bar that stays busy during major sporting events. Staff members move between areas at a quick pace.

A visitor can see at a glance that the restaurant is built to handle crowds during football weekends or spring baseball series.

The menu includes catfish, shrimp, burgers and pasta dishes. One food-travel site highlighted the “Catfish with Grits” and the “Lobster Mac and Cheese” as standout items.

Another review praised the staff, noting that a server “went above and beyond to ensure guests had a memorable experience.” Those comments help show why service is often mentioned in accounts from diners.

Guests also mention that the kitchen keeps wait times short. Even on harder nights, food tends to reach tables in a steady rhythm. For people on a schedule, that can be a deciding factor.

Some patrons report that visiting in the early evening brings a quieter atmosphere. Later hours often mean a louder bar setting, especially during games or campus events.

One commenter on social media wrote that the place was “packed” but said staff and management stayed active and remained helpful. That reflects a common pattern in local feedback.

The porch and outdoor seating add to the appeal, especially during fall and spring weather. The spot offers extra room for groups and keeps the dining room from feeling crowded when traffic picks up.

For diners seeking a consistent seafood option that works for friends, families or visitors, The Velvet Ditch meets those expectations without trying to be a fine-dining restaurant.

Most guests seem to accept it as a casual place where they can get reliable favorites.

Menu impressions and pacing

Portion sizes fall on the larger side. Some customers report leaving with leftovers, which adds value for a college-town audience.

Pricing falls within the range expected for a restaurant near the Square, though the seafood dishes push slightly higher than the sandwiches.

Most tables seem to order at least one fried dish. For people choosing wings or fried seafood, asking about crispness is a reasonable step.

One local blog gave the wings a 6.8 out of 10, citing texture but praising the seasoning and service.

It is not unusual for fried items to vary between busy and slow shifts, and guests sometimes adjust their orders based on earlier visits.

Pasta selections, including shrimp-based dishes, tend to draw positive remarks for flavor.

Several diners have shared online comments praising the seasoning balance, which can be harder to maintain in larger kitchens on crowded nights.

Service remains one of the restaurant’s strengths. Reports mention hosts greeting guests quickly and servers keeping check-ins consistent without becoming intrusive.

These basic steps stand out in a setting that often juggles game-day crowds.

The bar area typically fills first. Guests wanting a quieter space may choose tables near the front or the patio. Staff usually offer guidance on where noise levels are lower.

Visitors should expect a mixed crowd. Students, families, alumni and travelers pass through during busy weekends.

The range creates a social atmosphere without shifting the restaurant’s identity into a full bar.

When the pace picks up, the kitchen maintains a workmanlike rhythm. Though the menu is wide enough to challenge any staff during peak hours, food tends to be steady.

This consistency is part of why the restaurant keeps its place among Oxford’s regular dining choices.

Final thoughts

The Velvet Ditch presents itself as a casual dining option that fits Oxford’s blend of campus life and regional visitors.

Diners visiting early in the evening, before louder crowds settle in, often get a more relaxed experience. Later hours tilt toward a sports-bar feel, but service remains attentive.

The restaurant’s strengths lie in its steady approach. It does not try to compete with upscale dining rooms in town.

Instead, it focuses on familiar dishes, efficient service and a setting that suits both weeknight diners and visitors in town for a game.

For people seeking seafood or bar favorites near the Square, The Velvet Ditch offers a dependable choice.

Key takeaways

  • The Velvet Ditch delivers steady service and familiar seafood-and-bar dishes near the Oxford Square.

  • Early visits offer quieter meals, while later hours bring louder sports-bar energy.

  • Portions are large, and service remains a strong point even on busy nights.

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Eating Oxford

Captain Morgan’s Pirate Ship Grounds on the Oxford Square for Three Days of Swashbuckling Fun

Captain Morgan’s Pirate Ship drops anchor in Oxford Square for a three-day rum-filled adventure supporting local arts programs.

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The Oxford Square is about to get a taste of the high seas as Captain Morgan’s legendary Pirate Ship makes landfall for three days of rum, revelry, and community celebration. The nearly 40-foot vessel will drop anchor right in the heart of downtown, inviting residents and visitors alike to climb aboard for photos, exploration, and a chance to join the pirate crew—if they dare.

The festivities kick off Thursday, November 13, with the Captain Morgan Pirate Pub Crawl, benefitting the Yoknapatawpha Arts Council. The crawl begins with a 7:30 p.m. check-in at The Powerhouse Community Arts Center, where participants will experience the Captain’s Tailgate Tour Ship and enjoy a signature cocktail.

From there, crews will sail through town—stopping at Moe’s Penny BarBack NineQuack’s, and The Blind Pig Pub—collecting treasure map stamps, stories, and plenty of pirate memories along the way. The night culminates with a grand drawing for a Captain Morgan Yeti Cooler, stocked with spirits and exclusive gear.

The event is free, with donations and drink proceeds directly supporting the Arts Council’s free community arts programs throughout Oxford.

Participants are encouraged to arrive in full pirate regalia for extra raffle entries and bragging rights.

So grab your eyepatch, raise your glass, and prepare to set sail without ever leaving the Square. The Captain Morgan Pirate Ship may be grounded—but the adventure, and the cause it supports, will lift everyone’s spirits.

To learn more, visit www.oxfordarts.com.

You can register for the event here: Pirate Pub Crawl
The first “docking” of the boat will be at the Powerhouse Thursday night
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Eating Oxford

Lenora’s in Oxford delivers solid Southern fare with attentive service

At Lenora’s Restaurant in Oxford, Mississippi the seafood is fresh, the staff attentive, and dishes like rib eye and catfish stand out

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OXFORD, Miss. — At Lenora’s Restaurant in the heart of Oxford, Mississippi, quality doesn’t come from gimmicks or gimmickry.

It’s built from consistency, craft, and the quiet confidence of a kitchen that knows its identity of Southern elegance, balanced by seafood staples and a touch of upscale polish.

A first impression that lasts

Situated at 309 North Lamar Boulevard, just steps away from the Square, Lenora’s manages to create a dining experience that feels elevated without being exclusive.

Soft lighting, rustic wood accents, and an uncluttered layout give the space a comfortable rhythm.

There’s a sense of refinement that doesn’t need to announce itself. It simply exists, welcoming guests into a dining room that suits both quiet conversation and shared celebration.

Tables are well-spaced, and the pace is deliberately calm. From the moment diners walk in, staff are attentive but never overbearing, allowing the experience to unfold at its own tempo.

A menu with depth and purpose

The menu at Lenora’s blends Southern influence with coastal finesse.

The star attractions often lean toward seafood—dishes like the seared catfish Lenora and shrimp pasta Lenora exemplify the restaurant’s commitment to familiar flavors delivered with thoughtful precision.

These dishes arrive hot, well-seasoned, and plated with attention that suggests pride behind the scenes.

Steaks are another strong point. The rib-eye, in particular, arrives with a sear that holds its juices and a side of smashed potatoes that achieves that rare feat of being both comforting and composed.

The mixed grill offerings allow guests to sample a little bit of everything—surf and turf combinations that work in harmony.

Appetizers such as the jumbo lump crab cake and the beef tenderloin skewer serve as a warm welcome to the meal. Meanwhile, seasonal salads, grilled vegetables, and expertly prepared greens round out the plate without feeling like afterthoughts.

Service that elevates the experience

While food often gets top billing in restaurant reviews, the service at Lenora’s deserves its own recognition. Guests routinely highlight the staff’s friendliness and professionalism.

In one recent example, a reviewer praised server Emily S. for being “calm, friendly, and super attentive,” even during a particularly busy evening.

That level of consistency isn’t an accident. The staff—from the front-of-house to the kitchen—operate with clear communication and a shared understanding of what makes for a great dining experience: timing, warmth, and a sense of ease.

Even when the restaurant is bustling on weekends or special occasions, the flow remains steady. Courses arrive at the right intervals, water glasses stay full, and special requests are handled without hesitation.

Finishing strong with dessert and drinks

When it comes to the final course, Lenora’s makes a strong case for lingering just a little longer.

Bread pudding with white chocolate sauce is a standout, offering a warm, rich bite without becoming overly heavy.

Other dessert selections rotate seasonally, giving repeat diners something new to look forward to.

The bar program includes handcrafted cocktails, a curated wine list, and premium spirits, creating an opportunity to extend the evening in relaxed fashion.

Whether it’s a classic old fashioned or a house-infused martini, the drink selection pairs naturally with the pace and style of the meal.

Consistency and craft at the center

Lenora’s isn’t trying to be trendy. It isn’t chasing viral moments or social media flash. What it offers instead is something harder to replicate: a sense of place.

A restaurant that knows who it is, knows what it does well, and delivers on that promise night after night.

It’s this combination of skill in the kitchen, warmth at the table, and ease in the atmosphere that makes Lenora’s a cornerstone of Oxford’s dining scene.

Whether it’s a dinner out with family, a date night, or a business conversation over a meal, Lenora’s fits the moment.


Location and hours of operation

  • Address: 309 North Lamar Boulevard, Oxford, Mississippi 38655

  • Phone: (662) 236‑1144

  • Hours:

    • Monday, Tuesday, Thursday: 5:00 p.m. – 9:00 p.m.

    • Wednesday, Friday, Saturday: 5:00 p.m. – 10:30 p.m.

    • Sunday: Closed

    • Note: On major event weekends, opening hours may shift to 4:00 p.m.

    • More details at lenorasrestaurant.com


3 key takeaways

  1. Southern seafood done right — Signature dishes like the seared catfish and shrimp pasta showcase flavor without overcomplicating.

  2. Service with care — Staff are consistently described as professional, warm, and attentive, contributing to the calm, composed environment.

  3. Refined but relaxed — The space strikes a balance between casual comfort and upscale polish, making it accessible to all types of diners.

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